My primary focus is collaborating with the Marketing team to create a variety of print and digital assets for sales and marketing purposes. Following a recent global rebrand, I needed to familiarize myself with the new branding guidelines and incorporate them into my design work. This involves producing materials for point of sale, event promotion, advertisements, and digital platforms while ensuring consistency with the updated brand identity. I was tasked with developing and managing templates to streamline design processes and maintaining an organized repository of design assets.
Web banners
The goal of these web banners is to grab the attention of the viewer and invite people to engage with Brooklyn Brewery’s beers. Each beer suite has its own designed web banners that focus on the flavor profile and branding of that specific flavor.
posters and signage
I've designed a range of posters for Brooklyn Brewery, including event posters, templates for internal use, pricing posters, and case cards. These materials are strategically crafted to capture attention both in the brewery and off-premises, ensuring consistent brand visibility and impact across all platforms.
Now Available posters are used off-prem to announce beer release dates.
Event posters are designed as templates for Sales Team members to use.
Case Cards are printed signage that slides between cases of beer.
Price Signs are created to sit by the product in stores.
Miscellaneous projects
In between branding-related projects, I worked on merchandise design, environmental signage, menus, and more!
Designed Brooklyn Brewery's official NYC Pride shirt.
On-prem documents used in the Tasting Room such as menus, product related documentation, and misc. projects
For Brooklyn Brewery's 35th Anniversary I was tasked with designing a review infographic and signage for the party.
Images of signage from the 35th Anniversary party.